Trump Media launches Truth Social API for traders as revenue reaches $3.68M

Trump Media & Technology Group is turning Truth Social's political firehose into a paid data feed for Wall Street.

Trump Media & Technology Group will begin selling licensed, real-time access to Truth Social posts from President Donald Trump and other senior US officials on Aug. 1, opening a new data licensing revenue stream for the $3.68 million media business.

"Financial firms have been scraping Truth Social data for months, often in violation of our terms of service," Kevin McGurn, interim chief executive officer at Trump Media, said in an interview. "We're going to create a lot of friction for those folks that aren't coming to us directly."

The Truth API provides real-time access to posts from the platform's top 10 trending accounts, including Trump, the White House, FBI Director Kash Patel, White House deputy chief of staff Dan Scavino and Health and Human Services Secretary Robert F. Kennedy Jr. McGurn said the company has already signed financial news organizations and high-frequency trading firms as customers ahead of the launch, and plans to expand the API to more accounts for clients willing to pay more. The company is also exploring licensing Truth Social data for AI model training, he said.

The API launch marks Trump Media's first expansion into data licensing as it seeks recurring revenue beyond advertising and subscriptions. The company, which went public in 2024 through a SPAC merger, reported $3.68 million in 2025 revenue against a $712 million net loss driven largely by cryptocurrency investment charges. It is now awaiting the close of a roughly $6 billion merger with fusion-energy company TAE Technologies as it evolves into a broader holding company. DJT shares extended gains in premarket trading after closing about 6 percent higher in the previous session.

The move puts Trump Media in direct competition with established financial data providers such as Bloomberg and Reuters, which charge thousands of dollars per terminal for real-time news and data. While Truth Social's user base is far smaller than X's — the platform formerly known as Twitter — the accounts included in the API belong to decision-makers whose public statements can move markets. McGurn, a former executive at Shazam, Hulu, Vevo and T-Mobile, said the licensed API will be significantly faster than scraping, giving institutional clients a speed advantage in executing trades based on policy signals.

The API launch comes as social media data has become increasingly valuable to quantitative trading firms that use natural language processing to gauge market sentiment from political and policy signals. Rival platforms including X have long offered paid API access to developers and institutions, though Trump Media's offering is unique in its focus on a curated set of high-ranking government accounts whose posts can trigger immediate market reactions.

For investors, the question is whether data licensing can meaningfully move the needle for a company with $3.68 million in annual revenue. Even if the API generates several million dollars annually, it would represent a fraction of the revenue at established data providers. Bloomberg LP alone generates more than $10 billion in terminal and data revenue each year. However, the API business could improve Trump Media's revenue mix by adding a higher-margin, recurring component to its advertising and subscription base, and the AI training data opportunity could prove larger if demand for political and policy content grows.

This article is for informational purposes only and does not constitute investment advice.