TOPSPORTS drops 8% as Goldman, BofA cut targets on weak sales

TOPSPORTS (06110.HK) tumbled 8.3% to HKD 1.88 after reporting a 10% to 13% drop in first-quarter sales, missing internal expectations.

"Performance did not fully meet the company's internal expectations, and demand since June has further weakened compared with the first quarter," Goldman Sachs said in a research note, cutting its price target to HKD 2.2 from HKD 2.8.

BofA Securities lowered its target to HKD 2.5 from HKD 3, reducing fiscal 2027 and 2028 earnings forecasts by 7% and 5%, respectively. Citi maintained a Buy rating with a HKD 3.8 target, saying market concern over Nike's China online strategy appeared overdone after the company clarified it received no formal notice of termination.

The 8.3% decline puts TOPSPORTS near its lowest levels as the sportswear retailer confronts weakening Chinese consumer demand and uncertainty around its partnership with Nike, which generated about 22% of group revenue in fiscal 2026. Investors will watch upcoming Greater China investor meetings for clarity on the distribution arrangement.

The company's total retail and wholesale sales declined 10% to the low-teens percentage range year over year in the quarter ended May, worsening from a low single-digit decline in the prior period. The miss reflected weak post-Lunar New Year demand, volatile weather during the seasonal transition and intense competition, according to BofA Securities.

TOPSPORTS' performance lagged that of peer Pou Sheng International, which recorded a 3% decline over the same period, partly due to base effects and the company's ongoing store network optimization.

Goldman Sachs cut its fiscal 2027-2029 earnings estimates by 10% to 13%, citing weak sales trends and operating leverage headwinds. The broker said the company's commitment to continuous shareholder returns — including a dividend yield above 10% — may provide downside support for the stock.

The three-way analyst split — two Neutral ratings versus one Buy — reflects deep uncertainty about the timing of a demand recovery. TOPSPORTS' next catalyst is its full first-quarter earnings release, expected in the coming weeks.

This article is for informational purposes only and does not constitute investment advice.