Ford Q2 US sales drop 10.3% on F-Series constraints, weak EV demand

Ford Motor Co. sold 549,200 vehicles in the US second quarter, a 10.3% decline from a year earlier as supply constraints and weak electric vehicle demand weighed on results.

The automaker's Q2 2026 total fell from 612,095 vehicles in the same period last year, the company reported Thursday. The decline was driven by supply chain issues affecting its flagship F-Series pickup trucks and a sharp drop in EV demand, which has cooled across the industry after a surge in pre-tariff buying in early 2025.

Ford's results contrast with mixed performance across the sector. Tesla delivered 480,126 vehicles in the quarter, a 25% jump from a year earlier that beat analyst expectations of 401,000, according to a FactSet survey. Stellantis reported sales growth for the period, while General Motors sold 714,896 vehicles, a 4.2% decline from Q2 2025. GM's first-half total of 1,341,325 vehicles was down 6.8% from a year earlier, with Cadillac sales plunging 19% in the quarter.

The broader US auto market has shown resilience despite headwinds. Consumers rushed to dealerships ahead of automotive tariffs imposed by President Donald Trump, pulling forward purchases that inflated year-ago comparisons. GM noted that record-high SUV sales in the second quarter were not enough to offset a smaller EV market, inventory constraints and the loss of discontinued models that accounted for more than 12,000 sales in Q2 2025.

The EV slowdown has been particularly acute for legacy automakers. Tesla's 25% sales jump was aided by cheaper Model Y and Model 3 models introduced last year, along with lower leasing and loan costs in Europe. But US Tesla sales are still falling fast, down an estimated 20% in the second quarter from a year earlier, according to Cox Automotive, as the elimination of a federal tax credit added as much as $7,500 to EV costs.

The 10.3% sales decline signals Ford faces operational headwinds that may pressure margins in the second half of 2026. Investors will watch Ford's full Q2 earnings report, expected later this month, for updated guidance on F-Series production recovery and EV segment profitability.

This article is for informational purposes only and does not constitute investment advice.